Our unique approach to improving revenue performance  helps achieve immediate results while building the growth platform for tomorrow 
We take an outside-in approach to identifying growth inhibitors and finding new ways to amplify growth

We firmly believe that the most valuable insights for improving penetration are to be found by taking the outside perspective of the market – first by understanding the real, unfiltered viewpoints of customers, prospects, channel partners, suppliers, influencers, and others outside of the company and then by fundamentally incorporating this perspective into all sales and marketing practices.  In order to identify breakthrough growth opportunities our emphasis is on understanding the actions and potential actions of competitors of all kinds – especially the fringe competitors and potential competitors that are not factors today.
In addition to providing our services directly to client executive teams we often work with PE sponsors to develop focused plans for value creation through top line growth

We find that private equity firms have typically been focused on value creation through cost synergies and operational improvements but have not yet worked with their portfolio  companies to create value through the powerful lever of revenue growth.  We typically find that while high growth expectations are set by the PE sponsor, the portfolio company CEO is often unclear how to define the actions that will meet these expectations.  Besides helping to identify the initiatives that will enable the company to meet growth expectations, we help develop the action plans and measurable targets that bring believability, accountability, and results orientation to these initiatives.

We work with each client to find immediate growth opportunities which can improve current results while also developing the strategies and realistic approaches to generate sustainable revenue growth in the intermediate and long term

Vector Growth Partners specializes in helping companies accelerate profitable revenue growth by providing world class strategy and innovation expertise that supplements in-house capabilities in an affordable way.

Structuring and managing the sales effort:
  • Improving lead generation and sales pipeline management
  • Assessing current sales force performance and how to improve it
  • Identifying transferrable sales force best practices and driving their adoption
  • Aligning sales force capabilities with the needs and desires of the market
  • Determining the best ways to organize and compensate the sales team

Spotting innovative growth opportunities: 
  • Encouraging and facilitating strategic thinking that challenges conventional beliefs and practices and promotes the flow of actionable new ideas
  • Collaborating inside and outside of the organization to highlight untapped opportunities
  • Highlighting and designing “next" processes and technologies to support innovations in strategy and business models
Developing effective go-to-market strategies:
  • Identifying unfiltered market perspectives and integrating them into all processes
  • Targeting the right prospective customers and improving share of spend from existing customers
  • Choosing the right mix of channels and channel partners and deepening penetration in them
  • Looking for geographic expansion opportunities and how to identify the right priorities
  • Identifying and implementing profitable fast track product and service line extensions
  • Developing the most effective messaging for each market segment
Establishing a coherent set of growth metrics and customized scorecards to monitor revenue growth performance against targets
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